Prasad Tawade is a seasoned professional with extensive experience in IT, digital transformation, branding, and creative solutions. Currently serving as the Head of IT and Digital Transformation at Lilac Insights since October 2019, Prasad manages ERP software and risk assessment tools for prenatal and cancer laboratories. Prior experience includes leading creative strategies and managing teams at VUClip, where Prasad's initiatives significantly boosted user engagement and content acquisition efficiency. Notably, Prasad has held managerial roles in branding and digital analytics at KOOH Sports Private Limited, and has contributed to project management and business analysis in various capacities across multiple organizations, including Intelenet Global Services and Larsen & Toubro Infotech Ltd. Prasad holds an MBA in Information Technology and relevant degrees from recognized institutions, solidifying a strong foundation in both technical and business domains.