Craig Reynolds

Craig Reynolds is an accomplished executive in the retail and merchandising sector with extensive experience spanning over three decades. Currently serving as SVP of Merchandising, Planning, and Licensing at Lilly Pulitzer since August 2023, Reynolds previously held senior leadership roles at notable companies including Tommy Bahama, Kent and Curwen, and Converse. At Tommy Hilfiger, Reynolds contributed significantly to the brand's growth in various roles, including Executive Vice President and Senior Vice President of Global Merchandising. Reynolds played a pivotal role in launching and developing key product lines and overseeing design and merchandising strategies. Educationally, Reynolds holds a Bachelor of Science degree in Advertising and Marketing from the University of Florida.