Vp, Marketing

About LILT

LILT is the #1 enterprise AI platform for content generation and translation. We target global 2000 enterprises with current customers such as NVIDIA, Walmart, Lenovo, Bloomberg, Walmart, AWS, and Philips. The LILT platform is also used for national security applications by the US government and its close allies. We’re backed by Sequoia, Intel Capital, and Redpoint. Read more about LILT. 

In 2024 enterprises are looking for Generative AI wins. The enterprise content use case is a perfect match for the current state of the technology and we’re a decade into building an enterprise-ready solution. We compete primarily against non-tech services incumbents who face an innovator’s dilemma.

Our Mission

LILT’s mission is to make all digital products and services multilingual. To achieve this outcome we’ve developed a verticalized, full stack AI platform. The platform applies to use cases such as digital marketing, e-commerce, legal documentation, HR training, and more. These use cases appear across enterprises and market segments, resulting in a sales addressable market of $10B in a $30B total market size.

The Marketing Team at LILT

LILT’s Marketing team drives the story and voice of LILT globally. It serves as the face of LILT, engaging prospects, customers, and the broader industry to help the world understand LILT’s solution, drive pipeline growth, and grow our market presence. We are passionate about technology, localization and making information accessible to all. Working on LILT’s Marketing Team, you will have access to collaborative teammates and opportunities to make a real impact.

Where You’ll Work

Get the best of both worlds at LILT! Dive into dynamic in-office energy 2 days a week, sparking creativity and forging bonds with your awesome team. Then, seamlessly shift gears and crush your to-do list from the comfort of your home base for the rest of the week. It's the perfect harmony of productivity and personal freedom. Want a peek inside? Visit our Careers page!

This position is based out of our Emeryville, CA office and will be expected to work in the office in a hybrid capacity. Additional locations include the Washington D.C., New York City, and Boston metropolitan areas where you will start as fully remote and then transition to hybrid once offices are opened in those locations. Fully remote applicants in Los Angeles and Seattle metropolitan areas will also be considered.

Authorization to work in the U.S. is a precondition of employment.

About The Role

With marquee enterprise customers and a robust pipeline of both AI and modern software innovation, LILT seeks a world-class, growth-driven marketing leader to drive revenue in partnership with our Chief Revenue Officer. You will report to the CEO and be a member of the S Team.

Ideal Candidate Description

Experience:

1. Revenue-focused marketing Leader: 6+ years experience as a 1st line marketing manager and 4+ years experience as a 2nd line marketing manager owning the end-to-end pipeline number. Goal is to build and optimize sourced pipeline channels to: Marketing 40%, ADRs 30%, AEs 20%, and Channels 10%.
2. Proven Growth-stage Enterprise Experience: This won’t be your first growth-stage startup. If not successful at your first growth-stage startup, then strong lessons learned. “Roll up the sleeves”  accountable (ROI driven) marketer who is inclined to do their own quant analysis to find what works and is “competitive” to optimize marketing spend for all channels such as events, webinars but in particular SEO, SEM and LN spend that delivers both “Inbound and outbound” results. Understands that content marketing fuels both brand and open and close rates.
3. Enterprise Business Applications Marketing Experience: $100k-$1M+ ACV experience with selling use-case specific business applications to named-account, global 2000 enterprise at a growth-stage company.
4. Knows what great looks like: Early career success at great enterprise solution companies such as Adobe, Oracle, Salesforce, Cisco, IBM, SAP, and HP. Also relevant are newer generation enterprise companies such as Databricks, Snowflake, Okta, Confluent, Hashicorp, Samsara, UIPath, Box, etc.
5. Talent Magnet: Proven ability to identify, hire, develop, and retain top marketing talent.
6. Growth-stage Experience Building Market Awareness: Understands increasing market awareness at growth stage for pipeline generation.  Has led customer validated messaging frameworks working with Product Marketing and Sales to get everyone on the same, differentiated messaging that delivers. Works diligently on improved tactics such as G2, Gartner rating sites and other proof points for the brand.
7. (Bonus) Federal / public sector  direct experience / knowledge.

Skills:

• Revenue marketing -- Proven ability to work backwards from a pipeline target to a mix of revenue marketing programs including outbound, inbound, ABM, events, etc.
• Understand TikTok / dark social…proven experience with cutting-edge b2b marketing -- Demand creation vs. capture programs, non-attributable methods (e.g., dark social), influencer marketing.
• Framework-driven -- has a well-articulated methodology for building the portfolio of marketing programs to achieve our revenue goals.
• Ability to hire and manage product marketing: you need not be excellent at product marketing and messaging / positioning, but you know how to hire world-class people and manage this function.
• Business case construction -- Works backwards from a pipeline goal, to a set of actions, to a budget.
• Excellent verbal and written communication skills.

Knowledge:

• Ability to develop intuitions for and domain experience about the product and market quickly.
• Demonstrated ability to partner with revenue to maintain 3x+ pipeline coverage.
• Demonstrated ability to partner with finance on budgeting, forecasting, and planning.

Qualities:

• Skeptical of paid ads: You default to thinking PPC and social ads are wasteful, and you’ve developed proven alternatives to them.
• Modern practitioner: you believe that the b2b techniques of 4-5 years ago don’t work anymore. You listen to all of the podcasts, follow the top b2b marketers, and are constantly experimenting.
• Experimental: you’re willing to design/test/measure cutting edge marketing ideas.
• Energizer -- ability to motivate and energize a front-line enterprise team.
• Team orientation -- leads with the mindset of marketing as the partner to sales.
• Systems thinker -- ability to stay a step ahead of growth in designing and scaling the GTM org.

Education: Minimum of a BA / BS

Outcomes:

1. Partner with the CRO (and the rest of the leadership team) to achieve 2x growth in FY25.

   1. Total volume of pipeline generated
   2. Via efficient marketing programs and initiatives

2. Own all non-outbound channels and collaborate with revenue on both ADR and AE sourced pipeline  to ensure 3x FY24-FY25 pipeline coverage.

3. Value Proposition differentiation as evidenced by win rate, average order size and % of ARR business improvement to a clearly defined ICP.

Our Story

Our founders, Spence and John met at Google working on Google Translate.  As researchers at Stanford and Berkeley, they both worked on language technology to make information accessible to everyone. They were amazed to learn that Google Translate wasn’t used for enterprise products and services inside the company and left to start a new company to address this need – LILT. 

At its core, LILT has always been a machine learning company since its incorporation on March 6, 2015. At the time, machine translation didn’t meet the quality standard for enterprise translations, so LILT assembled a cutting-edge research team tasked with closing that gap. While meeting customer demand for translation services, LILT has prioritized investments in Large Language Models, believing that this foundation was imperative to the future of enterprise translation.

Benefits: https://px.sequoia.com/lilt

LILT is an equal opportunity employer. We extend equal opportunity to all individuals without regard to an individual’s race, religion, color, national origin, ancestry, sex, sexual orientation, gender identity, age, physical or mental disability, medical condition, genetic characteristics, veteran or marital status, pregnancy, or any other classification protected by applicable local, state or federal laws. We are committed to the principles of fair employment and the elimination of all discriminatory practices.