Rochelle Pennington

Staff Product Designer, Rider at Lime

Rochelle Pennington has a diverse and extensive work experience spanning various roles and industries. Rochelle'smost recent position was as a Staff Product Designer at Lime, where they started in 2022. Prior to that, they founded and worked as a Digital Product Designer at Noonchi from 2021 to 2022, providing strategy and design services to various companies. Rochelle also worked as a Digital Product Designer at U.S. Digital Response from 2020 to 2021, focusing on researching and improving the American unemployment insurance system.

From 2016 to 2019, Rochelle worked at Fjord, first as a Visual Design Associate Manager and later as a Visual Design Lead & User Experience Designer at Accenture Federal Services. Rochelle led recruitment efforts, managed teams, and conducted discovery research for website redesign projects.

Prior to Fjord, Rochelle worked at Whereoware from 2008 to 2016, holding various roles including Creative Director and Design Lead. Rochelle provided design direction, introduced modern design practices, and managed teams for web, product, and marketing projects.

Starting their career in 2002, Rochelle worked as a Principal Designer and Front-End Developer until 2016. Rochelle also gained experience as a Junior Front-End Developer at TEKsystems from June to September 2008.

Overall, Rochelle Pennington has demonstrated a strong background in product design, user experience, and visual design, collaborating with teams, managing projects, and making significant contributions to various organizations.

Rochelle Pennington attended Radford University from 2004 to 2008, where they received a Bachelor of Science degree in Information Science & Systems with a focus on Web Development. Additionally, they pursued a minor degree in Media Studies during their time at the university.

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