Terry Tsai is a seasoned professional with extensive experience in leadership roles across prominent companies. Currently serving as Regional Director and Country Manager for Lime in Asia Pacific, Terry focuses on advancing shared, affordable, and carbon-free transportation solutions. Previously, at Netflix, Terry directed marketing partnerships across Japan, Taiwan, and Hong Kong, enhancing membership growth through strategic collaborations. Experience at Balmuda involved advising the CEO on product development, while at OYO, Terry led customer experience and operations to innovate the real estate rental service. An extensive tenure at Apple saw Terry overseeing channel sales programs and customer experience initiatives. Early career roles include advertising account executive at Grey Group and recruiter for The Ingenium Group. Terry holds a Bachelor of Laws from the University of Sydney and has pursued further education at Apple University.
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