Ubaldo Hervás ≡ Cro

Ubaldo Hervás has a diverse work experience in the digital field. Ubaldo currently works at LIN3S Consultora Digital as the Head of CRO & Personalization. Prior to this, they served as a Senior Digital Analyst & CRO at the same company, working on various projects for clients such as Atlético de Madrid, Eroski, Saunier Duval, Penguin Random House, McDonald's, and Fira Barcelona.

Ubaldo also has teaching experience, working as an Associate Professor of Big Data Analytics & AI at IE Business School and as a Professor in Master Analytics Digital at Webpositer Academy. Ubaldo has also worked as the Director of the Master Growth Hacking & Marketing Automation at IEBS Business School, where they developed new modules and led a team of over 15 people.

Additionally, Ubaldo has been engaged in consulting and marketing roles. Ubaldo has worked as a Digital Analytics & Growth Hacking Consultant, collaborating with clients such as Lidl, Leroy Merlin, Bella Aurora, Knauf & Knauf Insulation, and various startups. Ubaldo also co-founded We Are Hiring, where they served as the Marketing Director, developing digital marketing strategies and implementing actions to promote value for users. Ubaldo has previously worked as a PR & Digital Marketing Manager at Josep Salvat PR and as a Creative Copywriter & Social Media Manager at Barcelona Virtual.

Ubaldo has demonstrated expertise in various tools and technologies such as Google Analytics, Google Tag Manager, Google Data Studio, Google Optimize, Google Search Console, and Python. Ubaldo is skilled in data analysis, growth hacking, marketing automation, and digital strategy development.

Ubaldo Hervás has a diverse education history. In 2018-2019, they attended ESIC Business & Marketing School, where they pursued an Executive MBA in Dirección de empresas (Business Management). Ubaldo then completed their Grado en Publicidad y RRPP (Bachelor's degree in Advertising and Public Relations) at Universitat Autònoma de Barcelona.

In 2021-2022, Ubaldo undertook a Complex Problem Solving Program at Universidad Internacional de La Rioja (UNIR). Ubaldo further expanded their knowledge in data science by completing a Data Science Nano-Degree Program at Udacity in 2023-2024.

To deepen their expertise in data science, Ubaldo completed several courses. In 2022, they undertook the Curso de Python para Data Science (Python Course for Data Science) at KSchool and followed it up with a Curso Estadística para Data Science (Statistics Course for Data Science) in the same year. Additionally, they pursued a Master Universitario en Ciencia de Datos (Master's degree in Data Science) at Universitat Oberta de Catalunya starting in 2023.

Ubaldo also obtained various certifications to enhance their skill set. This includes certifications such as Google BigQuery for Google Analytics 4, Web Experimentation Strategist from Optimizely, Accelerating Innovation with A/B Testing with Ronny Kohavi from Sphere, GA4 - Google Analytics Four Certification from Google, Python Intermediate and Introduction to Python from DataCamp, Product Analytics Certification from Mixpanel, Certificado Inbound Marketing from HubSpot, and Google Analytics Individual Qualification from Google.