Martina Wake

Commercial Lead Franchise at Lindex

Martina Wake has extensive experience in financial management and supply chain optimization, currently serving as Business Controller Franchise at Lindex since October 2007. In this role, Martina oversees budgeting, sales follow-up, and stock planning for multiple franchise markets, including Saudi Arabia and Iceland. Previous positions include Regional Business Controller, where responsibilities encompassed sales and expense budgeting for 35 stores, and Stock Optimizer, focusing on allocation processes across Lindex locations. Prior experience includes roles in stock control and marketing coordination at Joy Shop AB and K - Mail Order GmbH & Co. KG, respectively. Martina holds a Bachelor's degree in Business Administration with a major in Logistics Management from the School of Business, Economics and Law at the University of Gothenburg, along with language certifications in German and English.

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