Anda Nicolescu

Anda Nicolescu currently serves as the Head of Greater Europe at Lindt & Sprüngli, overseeing the development and profitability of a five-country territory with Romania as the lead market. Prior to this role, Anda held multiple positions at BIC, including Sales & Marketing Lead for Central South East Europe, where responsibilities included managing a portfolio across 14 countries. At Philips, Anda was the Marketing Director for Central South-East Europe, contributing to the growth of the Personal Care category across 11 countries. Anda’s earlier career includes roles at Real Hypermarkets Chain and Procter & Gamble, where marketing responsibilities spanned the Balkans. Anda earned a degree from Academia de Studii Economice din București from 2001 to 2005.