Ryan Schumann

Ryan Schumann is a seasoned digital marketing professional currently serving as Senior Global Manager for Digital Commerce Growth Marketing & Analytics at Lindt & Sprüngli since November 2021. With a strong background in performance marketing, Ryan has successfully led multiple initiatives, including global performance marketing strategies across 16 markets and achieving a 40% sales increase in a major European eShop within two months. Previous roles include Team Lead Programmatic at home24 SE, where Ryan established digital media buying strategies, and Programmatic Marketing Manager at AUTO1 Group, focusing on building programmatic infrastructures. Ryan’s career also encompasses various marketing roles at Zalando SE, AD Lubow Advertising, Zemsky Green Artist Management, and Ticketmaster Entertainment, highlighting a comprehensive expertise in digital media, analytics, and marketing strategy. Ryan holds a Bachelor of Science in Music Business from Northeastern University.