Chadaporn Yamrookarn

Chadaporn Yamrookarn is a seasoned professional in business intelligence and customer analytics, currently serving as a Senior Business Intelligence Analyst at LINE MAN Wongnai since March 2022. Prior to this, Chadaporn held the position of Senior Customer Analytics Manager at Central Department Store, where responsibilities included creating reports and analyzing customer data to enhance marketing strategies. Chadaporn also worked as a CRM Data Management Division Manager, focusing on campaign effectiveness and customer behavior insights. Experience in the CRM domain was further established as a CRM Data Analyst Manager at Boots Retail (Thailand) Limited. Chadaporn's career began as an MIS Analyst at CIMB THAI Bank and includes roles such as Marketing Analyst at Thai Gypsum Products Pcl. and Database and Campaign Development at Digital Alchemy. Academic qualifications include a Master of Science in Information Systems Management from NIDA Thailand and a Bachelor of Business Administration in Management Information Systems from Thammasat University.