Joël García Martín

Joël García Martín is an experienced digital marketing professional with expertise in SEM and PPC app marketing, currently serving as UA Manager at Lingokids since May 2018. In this role, Joël is responsible for strategizing and managing ad campaigns across various platforms including Google, YouTube, and TikTok, utilizing tools such as Appsflyer and Amplitude for optimization and reporting. Prior positions include roles as a Paid Marketing Specialist at Panda Security, where Joël managed PPC accounts for multiple international markets, and as a Paid Marketing Executive at CarTrawler, focusing on Google Ads and Bing for diverse regions. Joël also held digital marketing executive roles at Regent Seven Seas Cruises and AS 24 - Total Group, contributing to website management. Joël's academic background includes a Master's degree in International Marketing from IDRAC Business School and an HND in Multimedia & BSc in Business from IUT de Béziers.