Holly Lavallie

Holly LaVallie, MBA, serves as the Senior Vice President of Marketing, R&D, and PMO at Jack Link's Protein Snacks since June 2023. Prior experience includes nearly two decades at Hormel Foods, where Holly held various leadership positions, culminating as Vice President of Marketing for Hormel Deli Solutions overseeing a $1.1 billion business unit and a team of over 20. Responsibilities included strategic planning, brand campaigns, and innovation management. Earlier roles encompassed Director of Marketing, Senior Brand Manager, and brand management positions, highlighting achievements such as the creation of a new adult snacking category. Holly LaVallie's academic background includes a Master of Business Administration from the University of St. Thomas and a degree in Hospitality and Tourism Management from the University of Wisconsin-Stout.