Marketing and Brand Management

The Marketing and Brand Management team at Jack Link's Protein Snacks is responsible for developing and executing strategic marketing initiatives that elevate brand visibility and drive product innovation. This multifaceted team collaborates on brand positioning, consumer insights, and digital marketing efforts, while also managing partnerships and experiential campaigns to engage customers. Their ultimate goal is to reinforce Jack Link's reputation as a leader in the meat snacks category and to create memorable experiences that resonate with consumers.