Kevin Chen is an accomplished marketing professional with extensive experience in performance marketing, consulting, and legal practice. Currently serving as the Head of Performance Marketing at Linkby, Kevin has a proven track record in leading marketing initiatives and guiding teams in diverse sectors such as adtech, B2B, and digital marketing. As a co-founder of The B2B Incubator and a consultant for The B2B Playbook, Kevin emphasizes a people-centric approach to marketing strategies. Previous roles include Growth Marketing Lead at Metigy, where Kevin managed performance and SEO projects, and a leadership position at Sparro, overseeing a diverse portfolio of corporate clients. Kevin Chen also has a legal background, having practiced as a lawyer in insurance litigation following a paralegal position. Educational achievements include a Bachelor of Commerce (Distinction) and a Bachelor of Law from UNSW.
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