Héctor Alejandro Vera Givaudan

Héctor Alejandro Vera Givaudan's work experience can be summarized as follows:

1. Lovys (2018-present): Currently serving as the Head of Digital Marketing & User Acquisition at Lovys Insurtech. Héctor Alejandro has been responsible for developing and implementing the digital marketing strategy and leading the company's growth. Héctor Alejandro played a crucial role in scaling the company from 4 employees to over 100, expanding to 3 countries, and increasing the product offering to 7.

2. Consultant (2016-2021): Hector worked as a Growth Marketing Consultant during this period. Héctor Alejandro helped startups and organizations innovate their growth and digital marketing strategy. Héctor Alejandro managed various digital performance channels, such as SEM, FB ads, display, email marketing automation, and social media. Héctor Alejandro focused on optimizing customer journeys, improving user experience, and conducting AB experimentation. Héctor Alejandro tracked and reported KPIs and measured revenue obtained through different channels.

3. FasterCapital (2019-2021): Héctor Alejandro served as a Mentor at FasterCapital, providing guidance and support to entrepreneurs and startups.

4. Instagolocal Inc (2018-2020): Hector was the Co-Founder and Marketing Board Advisor for Instagolocal Inc. The company aimed to assist local ethnic stores by implementing omnichannel solutions and the latest technologies for customer behavior tracking and optimization.

5. Smart supplements Mx (2017-2018): Héctor Alejandro co-founded Smart supplements Mx, focusing on the marketing aspect of the business.

6. Ticketmaster (2016-2017): Worked as a CRM & Digital Marketing Specialist, handling CRM, mailing, and microsite development for Mexico. Héctor Alejandro managed analytics, ads, and campaigns for various events and promotions.

7. GRUPO SPORTS WORLD (2015-2016): Héctor Alejandro held the position of Customer Service Manager and was responsible for quality standards, process improvement, and CRM management. Héctor Alejandro also promoted sports communities and facilitated communication with clients.

8. Baby Ballet Marbet (2014): Hector worked as a Brand Manager, overseeing the annual plan and sales of new franchises. Héctor Alejandro managed the marketing team and developed strategic plans.

9. Snap Fitness 24/7 (2012-2014): Héctor Alejandro served as the Marketing Coordinator & Franchise Manager, responsible for advertising, marketing, social media management, and brand promotion for multiple stores.

10. CONSULTANT MANAGEMENT AND MARKETING (2007-2012): Hector started a freelance company, providing professional consulting services in Marketing, Sales, Management, and Customer Experience. Héctor Alejandro developed marketing plans, conducted market analysis, and supervised BTL activities for various SMEs in the service industry.

Overall, Hector Alejandro Vera Givaudan has a diverse background in digital marketing, growth strategy, and business consulting. Héctor Alejandro has experience in scaling companies, developing marketing strategies, and optimizing customer experiences.

Héctor Alejandro Vera Givaudan has a diverse education history. In 2010 to 2014, they attended Escuela Bancaria y Comercial (EBC) and obtained a Licenciatura degree in Mercadotecnia y Administración. Following that, in 2014, they participated in a studies abroad program at Rennes School of Business, focusing on Negocios internacionales/Comercio internacional. In 2015 to 2016, they pursued a Specialization Degree in Digital Marketing at the University of Illinois Urbana-Champaign, emphasizing in the field of Marketing.

Additionally, Héctor has obtained several certifications to enhance their skill set. In October 2016, they received the SEO Fundamentals certification from LinkedIn. In March 2017, they earned the Google Adwords Search Advertising certification from Google. Furthermore, in April 2015, they obtained the Requisitos ISO 9001:2008 certification from GRUPO SPORTS WORLD.