Aly Baer

Aly Baer is a seasoned brand strategy professional currently serving as the Director and Head of Brand Strategy at LinkedIn since September 2025. Prior to this role, Aly held the position of Head of Brand Strategy & Creative for Advertisers at X, managing a diverse team of over 25 strategists and creatives from April 2024 to August 2025. Aly's extensive career at Twitter spanned nearly eleven years, culminating in roles such as Head of US Strategy for Twitter Next and Director of Twitter Next, alongside multiple positions focused on brand strategy. Earlier experiences include significant positions at American Express, where Aly was involved in global brand strategy and business innovation, as well as roles at Berlin Cameron and Digitas North America. Aly holds a Bachelor of Arts degree in Consumer Studies from New York University.