Benjamin Xu

Benjamin Xu possesses a diverse background in digital marketing and performance management, with experience spanning over a decade. Beginning as a Digital Marketing Intern at Airtasker in 2012, Benjamin advanced to roles such as Biddable Media Executive at Mindshare and Search Specialist at William Hill, where marketing budgets exceeded $20 million annually. At Greenstone Financial Services, Benjamin managed a $30 million advertising budget for major insurance brands, collaborating with data teams to develop impactful marketing strategies. Subsequently, Benjamin served as an Associate Performance Director at AFFINITY, nurturing client relationships in the Consumer Appliance and Tourism sectors, followed by a tenure as Performance Director at Atomic 212º, leading a team to achieve acquisition KPIs in various industries. Presently, Benjamin works as Lead Client Solutions Manager for Strategic Accounts at LinkedIn. Benjamin holds a Bachelor of Commerce from the University of New South Wales.