Cassandra Dell is a forward-thinking digital leader currently serving as the Group Manager of Organic Growth and AI Search at LinkedIn. With over ten years of experience, they have evolved from hands-on SEO roles to leading enterprise-scale programs that bridge AI and strategy, significantly increasing SEO program revenue during their tenure. Cassandra previously held positions at The Sacramento Bee, McClatchy, and Searchmetrics, where they built high-performing teams and drove cross-functional initiatives focused on search and discoverability. They hold a Bachelor of Business Administration in Marketing from San Diego State University.
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