Catherine Higgins is a seasoned marketing professional with extensive experience in account-based marketing and customer growth strategy. Currently serving as a Senior Marketing Manager 2 at LinkedIn since May 2019, Catherine formulates and executes targeted account strategies to optimize revenue and ensure customer retention. Previous roles include leadership positions at Citrix and its acquisition, Sapho, where Catherine directed demand generation strategies and managed operational marketing. With a background that encompasses various marketing roles at LinkedIn, Kontera, and RPM Advertising, Catherine has consistently demonstrated a strong ability to drive demand and achieve sales goals, supported by a Bachelor’s degree in Marketing Communications from Columbia College Chicago. Additionally, Catherine is an active musician, performing vocals and guitar since 2010.
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