Emma Heiden

Emma Heiden is a Senior Marketing Manager at LinkedIn, where they focus on audiences and segments. A recent graduate from the University of Michigan with a dual degree in Business Administration and Cognitive Science, Emma has a strong passion for understanding consumer behavior through a neuroscience lens. Their diverse internship experiences include roles at Procter & Gamble, Facebook, and Shopify, where they demonstrated critical thinking, initiative, and creativity in brand marketing, consumer insights, and financial services. Emma actively contributes to the Digital Marketing Certificate Program at The George Washington University as an Advisory Council Member.