Kate Newstead is currently the Marketing Science Lead at the B2B Institute at LinkedIn, where they research to help marketers improve decision-making and achieve financial results. Previously, they served as the Global Head of Media for Coty, creating and transforming media strategies, and held various marketing roles at major companies such as Mars Petcare and Mondelēz International. Kate's experience includes leading customer marketing initiatives, driving innovation, and implementing advertising effectiveness measurement systems. They earned a Bachelor of Arts in International/Global Studies and are currently pursuing a Master of Business in Marketing and a Bachelor of Management in Marketing (Hons) at the University of South Australia.
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