Lara Heidrich is an experienced marketing professional currently serving as Associate Field Marketing Manager at LinkedIn since May 2024. Prior to this role, Lara worked as Trade Marketing & Event Manager at Marc O'Polo AG from July 2021 to May 2024, where responsibilities included managing trade marketing activities across retail channels, overseeing franchise partnerships, and executing various marketing projects aimed at driving store traffic and enhancing brand presence. Earlier experience includes roles in event management and retail marketing for brands such as Reebok and Mercedes Benz, along with internships focused on sales, customer relations, and event management. Lara holds a Master’s degree in International Business and Management from MCI | The Entrepreneurial School® and a Bachelor's degree in International Business from Technische Hochschule Nürnberg Georg Simon Ohm.
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