Lindsay Pedersen

Lindsay Pedersen is a seasoned brand strategist and author with extensive experience in developing brand strategies that position organizations for competitive advantage. Currently serving as a Brand Strategist at Ironclad Brand Strategy since February 2007, Lindsay collaborates with CEOs to identify and articulate their brand's North Star. Additionally, Lindsay serves as a CEO Advisor for Onda Origins and has played a similar advisory role at Mighty AI from April 2016 to June 2019. As an Instructor with LinkedIn since October 2017, Lindsay developed and teaches the course "Create a Brand Strategy." Previous roles include Brand Manager at Clorox and Business Analyst at Deloitte Consulting, among others. Lindsay holds an MBA in Business from the University of California, Berkeley, and a BA in Psychology from Georgetown University.