Lisha Perez is an accomplished marketing strategist with extensive experience in leading B2B initiatives and brand management. Currently serving as a Senior Strategist for Marketing & Partnerships at LinkedIn's B2B Institute since November 2021, Lisha focuses on driving growth for major B2B clients through innovative thought leadership and partnership development. Prior to LinkedIn, Lisha held multiple roles at Unilever from June 2013 to November 2021, including Chief of Staff to the Vice President of US Hair Care, where Lisha developed a three-year strategic portfolio roadmap. Additional roles at Unilever included Senior Brand Manager for TRESemmé and Nexxus, Purpose Lead for Dove Hair Care, and various positions that honed Lisha’s expertise in operational excellence and consumer-driven marketing. Lisha began a career in publishing at John Wiley and Sons as an Assistant Editor and held a Postgraduate Research Fellowship with The Fulbright Program. Lisha holds an MBA in Marketing and Operations from The Wharton School and a Bachelor of Arts in Comparative Literature from Williams College.
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