Melissa (Mel) Furze is an accomplished professional with extensive experience in customer science, data analytics, and strategic marketing. Currently serving as Vice President of Customer Science and Global Head of the B2B Institute at LinkedIn since May 2016, Melissa leads a team dedicated to leveraging data, technology, and behavioral science to drive client success. Previous roles include Senior Global Director of Customer Science at LinkedIn, Vice President of Data & Analytics at daa, and Head of Business Information Competency Centre at Telefonica O2 Ireland. With a strong foundation in analytics from positions at Eircom Group, FTI Consulting, and Wunderman, Melissa has a proven track record of delivering actionable insights and strategies across various industries. Melissa holds an Honors degree in Applied Economics & Marketing from Massey University.
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