Phoebe Martinez

Phoebe Martinez is a seasoned professional in measurement analytics and digital marketing, currently serving as the Manager of Measurement Analytics Strategy for Strategic Accounts at LinkedIn since November 2020. In this role, Phoebe creates measurement plans and digital campaign agendas while leveraging complex data sets to inform go-to-market strategies. Previously, Phoebe held various analytics leadership positions at UM Worldwide, where responsibilities included developing measurement solutions for multi-channel advertising and managing cross-functional teams at Spotify. Early career experience includes significant contributions at MKTG, where Phoebe was the first hire on the Data & Analytics team, focusing on business performance analyses and client service for high-profile brands such as Johnnie Walker and Crown Royal. Phoebe holds a Bachelor of Arts degree in Linguistics from Dartmouth College.