Rob Urban is an experienced eCommerce professional currently serving as a Sr. Web Optimization Manager II at LinkedIn, where they manage A/B testing and site personalization campaigns for B2B sites. Previously, Rob held various positions, including Sr. Optimization Program Analyst and Project Manager at Discover Financial Services, focusing on optimizing site content and enhancing user experience. They earned a B.S. in Business Management from DePaul University in 2010 and possess expertise in analytics and project management across multiple organizations.
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