Synonymous with bold design and quality craftsmanship, Links reflects the creative energy and diversity of London by uniting its heritage with an elevated, forward-looking aesthetic across its jewellery and lifestyle collections.

Links of London is for everyone who wants beautiful things that express their individual style and connect them with others. Every piece is crafted with the experience of wearing it in mind, resulting in jewellery that feels effortless. A tangible sense of quality is rooted in the thoughtful design and uncompromising craftsmanship – Links pieces are so much more than the sum of their materials.

Even the simplest pieces have an intrinsic design integrity that means you’ll return to them for years to come. Each new collection is made up of pieces inspired by the natural world, art, architecture and beyond. They express a mood, a moment, a way of seeing yourself or a message to someone you love that will resonate now, as well as with our future selves. 

Founded in 1990, Links became known for its distinctive designs and fresh approach to luxury which were in sync with the explosive creativity of London’s art, music, film and restaurant scenes at the time. Links disrupted jewellery conventions and led the fashion industry in offering unisex jewellery and lifestyle accessories with a strong design point of view. 

As it approaches its 30th anniversary in 2020, Links is entering a new creative era and continuing to innovate. Led by Global CEO Annia Spiliopoulos and creative director Dominic Jones who were appointed in 2018, Links brings a fresh vision of luxury to a new generation.

Apparel & Fashion

Retail

Links of London

Sharon Buntain

Neelum T.

Anthony Aregbesola

Lucy Saida Amar

Sophie Ponsillo

The Retail and Sales team at Links of London is responsible for delivering exceptional customer service, driving sales, and maintaining the brand’s high standards within retail locations. Comprised of roles such as Key Holders, Sales Assistants, and Managers, the team ensures a seamless shopping experience, upholds visual merchandising standards, and educates customers on the distinctive features and craftsmanship of Links’ jewellery and lifestyle collections. Their collective efforts ensure that the brand's ethos of quality and innovative design is consistently reflected in every customer interaction.

Retail and Sales

About

Team members