Juan Pablo Afanador Arcila is a seasoned marketing professional with extensive experience in various leadership roles within the tech and consumer goods sectors. Currently serving as Co-Founder at Linnda since February 2024, Juan Pablo previously held the position of Chief Marketing Officer at Sumer from September 2021 to January 2024. Prior roles include Growth Marketing Manager at DiDi, Director of Retention Marketing at Trebel Music, and CRM Manager at Rappi, where responsibilities encompassed increasing user engagement and optimizing acquisition strategies. Additional experience includes working as a Business Intelligence Analyst at Uniandinos and a Marketing Intern at Alpina. Juan Pablo holds a Bachelor of Business Administration from Universidad de Los Andes.