Pip Casey

Pip Casey is an accomplished marketing and strategy professional with extensive experience in various leadership roles across multiple industries. Currently serving as the Strategy & Insights Director at Lion, Pip leads strategic business planning, marketing strategy, research, and consumer insights, while also overseeing MarTech and the Data Roadmap. Pip has served as Acting Marketing Director at Lion NZ, driving brand performance and revenue growth. Within the nonprofit sector, Pip holds board member positions at Dress for Success Auckland and the New Zealand Business Women’s Network, focusing on empowering women and supporting career development. Previous experience includes positions as Senior Marketing Manager at Foodstuffs New Zealand, Regional Manager for UK & Europe at Tourism New Zealand, Marketing Director at Fonterra, and various marketing roles at Frucor Suntory and Sainsbury's. Educational qualifications include a Bachelor of Commerce in Marketing & Finance from the University of Otago and proficiency in Chinese Mandarin from Shanghai University.