Lionsgate
Alejandra Mugica serves as the VP of Global Marketing Strategy at Lionsgate, focusing on library and distributed partners since March 2023. Prior to this role, Alejandra was a Marketing and Public Relations Consultant at Sony Pictures from May 2019 to March 2023, leading international marketing campaigns for various titles. Alejandra held the position of Marketing Director at Sony Pictures Entertainment from 2016 to April 2019, managing marketing strategies and teams. As Vice President of Publicity/Marketing at Thinklatino, Alejandra developed multicultural outreach strategies. Previous experience includes directing global marketing partnerships at 20th Century Fox Film and serving as Marketing & Communications Manager for Medtronic in Spain and Portugal. Alejandra's educational background includes an Executive MBA from IE Business School and certifications in marketing with an emphasis on social media from UCLA.