Lippincott
Melissa (Martinez) Tait is an experienced professional in technology and innovation, currently serving as a Partner at Lippincott since November 2021. Previously, Melissa held several leadership roles at Primacy from April 2012 to December 2021, including Managing Director and SVP, Technology. With a strong background in technology management, Melissa also worked at Digitas and Modem Media in various capacities, culminating in the role of VP/Director, Technology. Early career experience includes a position as a Web Developer at Peppers and Rogers Group. Melissa earned a Bachelor of Arts in History from the University of Connecticut between 1993 and 1997.
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Lippincott
Lippincott is a global creative consultancy specializing in brand and innovation. We have a passion for solving our clients’ toughest challenges with a proven combination of strategic rigor and design excellence. A pioneer since 1943, we have shaped some of the world’s most iconic brands and experiences. From Coca-Cola to Samsung and Starbucks to Delta, our work drives growth and adds meaning to customers’ lives. Our partnership with Oliver Wyman allows us to integrate deep industry, risk and operational expertise to deliver end-to-end solutions. Together, we create new possibilities for our clients to thrive in the future.