Darshit Parekh

Darshit Parekh is a Channel Sales Manager for Modern Trade in the UAE at LIPTON Teas and Infusions since July 2025. Prior to this role, Darshit worked as a Category Manager at Transmed from February 2024 to July 2025. Between September 2013 and February 2024, Darshit held multiple positions at Khimji Ramdas LLC, including Trade Marketing Manager for the Fabric Care Business of P&G in Oman, National Account Manager for Lulu (the largest customer chain in Oman), and Area Sales Manager overseeing Modern Trade sales. Further experience includes National Account Sales roles for Carrefour and other key accounts, as well as demand supply planning. Darshit began the career as an Operations Intern at Bank Muscat in 2012 and worked as a Promoter at Muscat Pharmacy & Stores LLC in 2005. Darshit holds a Master’s Degree in Marketing and Finance from Queensland University of Technology and a Bachelor’s Degree in the same fields from Birla Institute of Technology and Science, Pilani.