Paula Arcas

Paula Arcas is an experienced brand manager currently overseeing the Yosoy and Almendrola brands at Liquats Vegetals since October 2020, having previously held the role of Junior Brand Manager for the same brands. Prior experience includes a position in global marketing for the Ultima brand at Affinity Petcare and a marketing internship at PASTAS GALLO. Paula's career began with a Client Service and Sales internship at Nielsen, where contributions included market research analysis. Additionally, experience as a marketing manager at Wurfbcn Co involved launching a clothing brand. Early marketing roles also include an internship at Corma sccl focusing on social media management and campaign execution. Paula holds a Master's in Digital Marketing from ThePower and a degree in Business Administration and Management with a focus on Marketing from Universitat Pompeu Fabra.