Katya Frolova

Media Director at Liquid Advertising, Inc.

Katya Frolova has a diverse work experience in various roles and industries. Katya started their career as a Senior Tour Guide at the Technical Museum of Vadim Zadorozhny in 2010. Katya then moved on to become an Account Executive at the same museum, where they planned and executed client and company events and managed the museum's social media strategy. During this time, they also worked as a Marketing Manager at Cantamessa, where they led the development and implementation of marketing strategies and successfully grew the audience through social media and e-commerce initiatives.

In 2012, Katya joined Softline as an Account Executive, where they managed strategic customer relationships and oversaw complex marketing campaigns for top global tech clients. Katya achieved success in driving brand awareness, conversion, and revenue growth for these clients. In 2016, they worked at V-MEDIA | Agence Performance as an Acquisition & Account Manager, leading digital marketing strategies for international clients and overseeing website localization for the US market. Katya partnered with cross-functional teams to launch and maintain websites, conducted A/B testing, and maximized performance.

Currently, Katya is working at Liquid Advertising, Inc. Katya started as an Associate Media Strategist in 2016 and has been steadily promoted to higher roles. Katya served as a Media Strategist, where they developed media strategies for campaigns. Later, they became a Media Strategy Supervisor, overseeing the execution of media strategies. Currently, they hold the position of an Associate Media Director, contributing to the overall media direction of the company.

Katya Frolova pursued their Bachelor's degree in Socio-cultural services and tourism at Moscow State University of Transport (MIIT) from 2004 to 2009. Katya later went on to obtain a Master's degree in Marketing management from Moscow International Higher Business School MIRBIS (Institute) between 2010 and 2014.

In 2018, Katya attended UCLA Extension for a program called 4As: Institute of Advanced Advertising Studies (IAAS), focusing on advanced advertising studies.

Additionally, they obtained several certifications, including AdWords Search Certification, AdWords Display Certification, and AdWords Video Certification from Google. Katya also received certifications as a Trading Academy Certified Professional and a Trading Academy Certified Practitioner from The Trade Desk, Inc. in October 2017.

Links

Previous companies

Softline logo

Timeline

  • Media Director

    November 1, 2023 - present

  • Associate Media Director

    September, 2021

  • Media Strategy Supervisor

    December, 2019

  • Media Strategist

    July, 2018

  • Associate Media Strategist

    December, 2016