Will Akerlof (He series)

Will Akerlof is the President and CEO of Liquid Advertising, a global advertising and marketing agency he founded in 2000. With a passion for data-driven insights, innovative storytelling and brand development, he has guided the company through industry shifts, achieving notable success as one of the leading marketing firms serving the video game industry. Will is deeply committed to environmental conservation, serving on the Board of Directors for Earthrace Conservation Costa Rica. He is an avid scuba diver with dives in every continent, including Antarctica.