Liquid Barcodes
Elena Hermana is an IT Project Manager at Liquid Barcodes since April 2022, focusing on application development and systems integration. Previously, Elena served as a Business Analyst, identifying technological needs to align solutions with business objectives. At ADUMA, Elena has been a Trainer and Instructor for national university debate tournaments, teaching public speaking and argumentation skills. As a debater, notable achievements include first place in various prestigious competitions. Prior experience includes work as a Business & Integration Arch Associate at Accenture Spain, where Elena implemented system integrations using MuleSoft, and as a Particular Teacher in technical subjects. Elena holds a Master's degree in Business, Art, and Innovation from the University of Malaga and a Bachelor's in Industrial Engineering from the University of Skövde.
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Liquid Barcodes
Liquid Barcodes is a global marketing technology company focused on the convenience and foodservice industry. What we do: We create and manage compelling digital promotions in real-time for retailers, brands and partners. By powering digital marketing that allows flexible distribution and secure redemption of personalized offers and rewards, we enable retailers and brands to drive traffic to store and connect more closely with their consumers. We believe in making a difference and truly delighting both customers and brands – an approach we describe as ‘live loyalty’. How we do it We have developed the world´s most advanced dynamic couponing platform. Retailers use our closed-loop digital marketing to increase purchases by their existing customers, as well as effectively target and acquire new customers through other paid or earned media channels. Why we do it Our technology transforms digital marketing in the convenience sector by closing the loop between the customer and the store. Retailers and brand partners reduce their marketing costs, and connect with their customers using innovative mechanics that truly engage customers and increases their spend and frequency of purchase. That’s live loyalty.