Omar Arias Ruiz

Omar Arias Ruiz is a seasoned professional with extensive experience in sales and digital marketing. Currently serving as Sales Manager for Europe at Liquid Barcodes since September 2021, Omar excels in building client relationships and penetrating the European market. Previously, Omar held roles as Search Engine Optimization Manager and Digital Marketing Specialist, focusing on SEO strategies, website optimization, and marketing campaigns. Between January 2020 and September 2021, Omar was a Student Representative at Northumbria Students' Union, acting as a liaison for student concerns. Earlier experience includes serving as Store Manager and Area Marketing Guru at Caffè Nero from September 2015 to January 2020, where strategic planning and marketing implementation were key responsibilities. Omar holds a Master’s degree in Digital Marketing with Distinction from Northumbria University and degrees in International Business and International Trade from Universidad de León and Wroclaw University of Economics and Business, respectively.