Liquid Barcodes
Omar Arias Ruiz is a seasoned professional with extensive experience in sales and digital marketing. Currently serving as Sales Manager for Europe at Liquid Barcodes since September 2021, Omar excels in building client relationships and penetrating the European market. Previously, Omar held roles as Search Engine Optimization Manager and Digital Marketing Specialist, focusing on SEO strategies, website optimization, and marketing campaigns. Between January 2020 and September 2021, Omar was a Student Representative at Northumbria Students' Union, acting as a liaison for student concerns. Earlier experience includes serving as Store Manager and Area Marketing Guru at Caffè Nero from September 2015 to January 2020, where strategic planning and marketing implementation were key responsibilities. Omar holds a Master’s degree in Digital Marketing with Distinction from Northumbria University and degrees in International Business and International Trade from Universidad de León and Wroclaw University of Economics and Business, respectively.
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Liquid Barcodes
Liquid Barcodes is a global marketing technology company focused on the convenience and foodservice industry. What we do: We create and manage compelling digital promotions in real-time for retailers, brands and partners. By powering digital marketing that allows flexible distribution and secure redemption of personalized offers and rewards, we enable retailers and brands to drive traffic to store and connect more closely with their consumers. We believe in making a difference and truly delighting both customers and brands – an approach we describe as ‘live loyalty’. How we do it We have developed the world´s most advanced dynamic couponing platform. Retailers use our closed-loop digital marketing to increase purchases by their existing customers, as well as effectively target and acquire new customers through other paid or earned media channels. Why we do it Our technology transforms digital marketing in the convenience sector by closing the loop between the customer and the store. Retailers and brand partners reduce their marketing costs, and connect with their customers using innovative mechanics that truly engage customers and increases their spend and frequency of purchase. That’s live loyalty.