Joanna Tycyk is a seasoned professional with extensive experience in eCommerce and marketing, currently serving as Associate Business Director - Commerce at Publicis Media since September 2024. Previously, Joanna held various roles at Liquid Havas, culminating as Account Director - eCommerce for the MEA region, where responsibilities included building client relationships and overseeing a dedicated team. Joanna transformed eCommerce strategies for a leading skincare brand in the MENA region and led operations at eStoreLabs as Head of Operations. Earlier experience includes eMerchandising Account Manager at Hypermedia and roles in content production and marketing communication. Education includes a Master’s degree in Administration from the University of Bialystok and a Bachelor’s degree in European Business Law from Abertay University.
Liquid - Shopper Marketing & Ecommerce Creative Agency
Liquid is the Middle East’s first independent agency fully dedicated to shopper marketing, ecommerce content creation and implementation and edistribution. Omnicommerce is OUR approach to marketing at retail that puts the shopper at the centre of a seamless experience REGARDLESS OF sales channels. Put simply, it’s ensuring that whenever and wherever shoppers shop, it’s all connected and works together to close make the purchase happen. Headquartered in Dubai Media City, with over 100+ expert talents across 6 offices in Dubai, London, Jeddah, Riyadh, Warsaw and Beirut. Liquid employs proven shopper psychology strategies and behavioural insights to craft emotionally compelling creative which propels sales flow, both on screen and on shelf, across MENA and European region. With ever growing channel fragmentation and fluid loyalty, Liquid gives your brand an unfair retail advantage. Specialties: - Shopper Marketing Toolkit Generation - Category Management - Retail Environmental Design - Way-Finding & Navigation - Experiential shopper events & activation - Packaging - E-commerce Toolkit Generation - Brand store development - E-sampling - E-retailer implementation and maintenance - E-commerce websites & app development - Social Commerce - Edistribution Contact details: Enquiries and Careers - hello@liquidretail.com +97144509118