Joanna Tycyk

Joanna Tycyk is a seasoned professional with extensive experience in eCommerce and marketing, currently serving as Associate Business Director - Commerce at Publicis Media since September 2024. Previously, Joanna held various roles at Liquid Havas, culminating as Account Director - eCommerce for the MEA region, where responsibilities included building client relationships and overseeing a dedicated team. Joanna transformed eCommerce strategies for a leading skincare brand in the MENA region and led operations at eStoreLabs as Head of Operations. Earlier experience includes eMerchandising Account Manager at Hypermedia and roles in content production and marketing communication. Education includes a Master’s degree in Administration from the University of Bialystok and a Bachelor’s degree in European Business Law from Abertay University.