Lea Melki is an experienced professional currently serving as an Ecommerce Account Manager at Liquid Havas, a Shopper Marketing and Ecommerce Creative Agency, since February 2021, after progressing from the role of Ecommerce Executive. Prior to this, Lea worked at the Bank of Beirut from August 2018 to November 2020 as an Assistant Relationship Manager, where responsibilities included assembling business-winning proposals and aligning financial objectives for clients seeking facilities between $100K and $1M. Earlier experience includes roles as an Accounting Administrative Assistant at Nobrand Agency and as a Research Assistant at Beirut Traders Association. Lea holds a Bachelor of Science in Economics from Saint Joseph University of Beirut and is currently pursuing a Master of Business Administration at ESA Business School, set to complete in December 2024.
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Liquid - Shopper Marketing & Ecommerce Creative Agency
Liquid is the Middle East’s first independent agency fully dedicated to shopper marketing, ecommerce content creation and implementation and edistribution. Omnicommerce is OUR approach to marketing at retail that puts the shopper at the centre of a seamless experience REGARDLESS OF sales channels. Put simply, it’s ensuring that whenever and wherever shoppers shop, it’s all connected and works together to close make the purchase happen. Headquartered in Dubai Media City, with over 100+ expert talents across 6 offices in Dubai, London, Jeddah, Riyadh, Warsaw and Beirut. Liquid employs proven shopper psychology strategies and behavioural insights to craft emotionally compelling creative which propels sales flow, both on screen and on shelf, across MENA and European region. With ever growing channel fragmentation and fluid loyalty, Liquid gives your brand an unfair retail advantage. Specialties: - Shopper Marketing Toolkit Generation - Category Management - Retail Environmental Design - Way-Finding & Navigation - Experiential shopper events & activation - Packaging - E-commerce Toolkit Generation - Brand store development - E-sampling - E-retailer implementation and maintenance - E-commerce websites & app development - Social Commerce - Edistribution Contact details: Enquiries and Careers - hello@liquidretail.com +97144509118