Sachinn J Laala

Sachinn J Laala has a diverse range of work experience in different companies. Sachinn is currently the Chief Executive Officer at Liquid - Shopper Marketing & Ecommerce since August 2016. Prior to that, they worked as the Business Lead at Saatchi & Saatchi X from January 2014 to August 2016. Sachinn also served as an Account Director at Saatchi & Saatchi from August 2008 to February 2014. Before that, they held the position of Senior Account Executive at Fortune Promoseven from September 2007 to August 2008. Sachinn started their career as an Account Executive at Percept Gulf in 2006 and worked there until 2007. Additionally, they worked as a Senior Client Service Executive at Standard Chartered Bank from January 2004 to January 2006.

Sachinn J Laala has attended Sunset High School. Additionally, they have acquired an MBA degree in Advertising from Savitribai Phule Pune University.

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Liquid - Shopper Marketing & Ecommerce Creative Agency

Liquid is the Middle East’s first independent agency fully dedicated to shopper marketing, ecommerce content creation and implementation and edistribution. Omnicommerce is OUR approach to marketing at retail that puts the shopper at the centre of a seamless experience REGARDLESS OF sales channels. Put simply, it’s ensuring that whenever and wherever shoppers shop, it’s all connected and works together to close make the purchase happen. Headquartered in Dubai Media City, with over 100+ expert talents across 6 offices in Dubai, London, Jeddah, Riyadh, Warsaw and Beirut. Liquid employs proven shopper psychology strategies and behavioural insights to craft emotionally compelling creative which propels sales flow, both on screen and on shelf, across MENA and European region. With ever growing channel fragmentation and fluid loyalty, Liquid gives your brand an unfair retail advantage. Specialties: - Shopper Marketing Toolkit Generation - Category Management - Retail Environmental Design - Way-Finding & Navigation - Experiential shopper events & activation - Packaging - E-commerce Toolkit Generation - Brand store development - E-sampling - E-retailer implementation and maintenance - E-commerce websites & app development - Social Commerce - Edistribution Contact details: Enquiries and Careers - hello@liquidretail.com +97144509118


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