Liquid - Shopper Marketing & Ecommerce Creative Agency
Tanya Vahanian is an experienced marketing professional currently serving as an Account Director at Liquid Havas since April 2023, where responsibilities include managing the Kenvue account across multiple markets, focusing on e-commerce. Previous experience includes a role as Marketing Manager at GEMS Education, overseeing strategic marketing plans and branding initiatives in the UAE, and serving as Account Director at Horizon FCB, where Tanya managed key accounts such as NIVEA, Citibank, DHL, and H&M. Additional roles include Senior Account Manager at IMPACT BBDO and Account Manager positions at FP7 McCann and Saracen Advertising, contributing to various successful marketing campaigns. Tanya holds a Bachelor of Commerce in Marketing Management from the University of Wollongong.
Liquid - Shopper Marketing & Ecommerce Creative Agency
Liquid is the Middle East’s first independent agency fully dedicated to shopper marketing, ecommerce content creation and implementation and edistribution. Omnicommerce is OUR approach to marketing at retail that puts the shopper at the centre of a seamless experience REGARDLESS OF sales channels. Put simply, it’s ensuring that whenever and wherever shoppers shop, it’s all connected and works together to close make the purchase happen. Headquartered in Dubai Media City, with over 100+ expert talents across 6 offices in Dubai, London, Jeddah, Riyadh, Warsaw and Beirut. Liquid employs proven shopper psychology strategies and behavioural insights to craft emotionally compelling creative which propels sales flow, both on screen and on shelf, across MENA and European region. With ever growing channel fragmentation and fluid loyalty, Liquid gives your brand an unfair retail advantage. Specialties: - Shopper Marketing Toolkit Generation - Category Management - Retail Environmental Design - Way-Finding & Navigation - Experiential shopper events & activation - Packaging - E-commerce Toolkit Generation - Brand store development - E-sampling - E-retailer implementation and maintenance - E-commerce websites & app development - Social Commerce - Edistribution Contact details: Enquiries and Careers - hello@liquidretail.com +97144509118