Jasveet Jagdev is an accomplished professional in product development and management, currently serving as the NPD Director at Lisa Eldridge Beauty since January 2023. Previous roles include Head of NPD & Production at Bamford from January 2019 to December 2022, and a progression of positions at Aromatherapy Associates from November 2013 to November 2018, where Jasveet held both Head of Product Development and Product Development Manager titles. Early career experience includes Brand Manager at COMO Shambhala, Product Manager at Illamasqua, and various roles at COMO Shambhala and The Body Shop, focusing on production, product development, and project management. Jasveet holds a BA Hons in Corporate Communication from Solent University, completed in 1999.