Deanna Ballew

Deanna Ballew currently serves as Chief Product Officer at Listrak, a position held since January 2025. Prior experience includes multiple senior leadership roles at Acquia from September 2021 to November 2024, where Ballew focused on innovation in the Digital Experience Platform (DXP) and AI, particularly as the executive sponsor for generative AI and the implementation of user-centered products. Previously, a significant tenure at Widen spanned from September 2014 to September 2021, culminating in the role of Chief Innovation Officer, where Ballew implemented customer intimacy strategies and drove product innovation. Earlier career positions included leadership roles in software development and project services at Widen Enterprises and EDS Group. Deanna Ballew holds an MBA from the University of Wisconsin-Madison and a BS/BA in Computer Science and English Writing from Loras College.