Don Lane

Don Lane currently serves as VP of Brand & Digital Experience at Litera, starting in August 2025. With extensive experience in brand strategy and marketing, Lane has also held significant roles such as VP of Global Brand Marketing at Workhuman and Head of Brand Strategy & Marketing at Chewy, where strong campaigns led to notable sales increases. Previously, as VP of the Truly Brand at The Boston Beer Company, Lane contributed to Truly becoming the fastest-growing brand in the beer industry in 2021. Lane's career includes pivotal positions at Saucony as Chief Marketing Officer and at DraftKings Inc. as SVP of Brand & Creative, establishing brand architectures and leading creative teams. Lane began a long tenure at Arnold Worldwide, where key leadership roles were undertaken for major brands. Lane holds a B.A. in Journalism from the University of Richmond.