Lithia Motors
Kenneth Colson is an experienced automotive executive currently serving as Group Vice President at Lithia Motors, Inc. and Platform Vice President at DCH Auto Group, roles held since September 1993. Colson specializes in operational support in the region, strategy, vision, and performance growth, alongside talent development and performance management. Previous positions include General Manager of Honda and Acura of Temecula, overseeing all aspects of sales, service, and parts, as well as Assistant General Manager, General Sales Manager for Honda and Acura of Temecula, General Sales Manager for Chrysler/Jeep/Dodge/Ram, and Finance Director.
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