Alice Pokorny

Alice Pokorny has extensive experience in marketing and communication, specializing in operational marketing strategies. Currently serving as Marketing Opérationnel at LiTT Diffusion SAS since June 2018, Alice is responsible for executing commercial operations, external communications, loyalty programs, and event management. Prior to this role, Alice worked at IMS Health Communication Directe where responsibilities included centralizing communication activities, developing marketing materials, managing events, and overseeing client interactions. Alice's career began at CEGEDIM with roles in communication and technical sales support, and earlier positions included commercial attachment at La Fayette Développement and assistant roles in market research at Les éditions de la Confiserie. Alice holds several qualifications in marketing, including a DESS in Industrial Marketing and a BTS in Commercial Action.