Little Athletics NSW
Pat McGregor is an experienced marketing and communications professional currently serving as the Marketing & Communications Manager at Little Athletics NSW since August 2023. With a diverse background in sports marketing, digital content creation, and community engagement, Pat has held key roles such as Digital Marketer at the NSW Institute of Sport and Content Producer & Strategist at @Elloise_Fit. Notable achievements include successfully growing the NSWIS TikTok channel and leading a website rebuild project. Additionally, Pat has contributed to various organizations, including Sydney FC and Cricket NSW, developing strategies to enhance membership growth and community outreach. Pat holds a Bachelor of Business in Sports Management & Marketing from Western Sydney University.
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Little Athletics NSW
Little Athletics is a uniquely Australian sport for children aged 5-16 years. As the name suggests, it is based upon the sport of athletics (track and field) and the events are specially modified to suit the ages and abilities of children. Little Athletics recognises that children vary widely in shape, size and athletic ability, and is one of few sports that successfully caters for them all. A wide range of running, jumping, throwing and walking events are conducted, making Little Athletics the "Foundation for all Sports" offering young people activities and skills that will stand them in good stead for their sporting future. Little A's, as it is affectionately referred to by those who enjoy it, is not really about winning, but about having fun, making friends and getting families involved in healthy activities. The emphasis is placed on participation and personal improvement. It is no surprise then, that the motto of Little Athletics is: "Family, Fun and Fitness". Every week throughout the summer sports season, approximately 40,000 boys and girls enjoy the activities that Little Athletics has to offer, at one of our 200 centres located across metropolitan Sydney and regional NSW.