Mirkka Rautala

Mirkka Rautala is an accomplished professional with extensive experience in the events and marketing industries. Currently serving as the Director of Development & Operations at Live Nation Entertainment since January 2019, Mirkka spearheads operational excellence across production, marketing, ticketing, and event coordination in Finland. Previous roles include shaping strategic initiatives as Head of Development and providing consultancy services across operational and strategic marketing practices. Mirkka has also improved brand activation and customer experience at OP Financial Group and contributed to multiple interim projects in marketing management. With a strong background at Live Nation and Welldone Agency, combined with academic credentials including an MBA from Henley Business School, Mirkka Rautala demonstrates a proven track record in enhancing operational efficiency and leading successful teams.