Nichola Perrigo

Nichola Perrigo currently serves as the VP, Director of Digital Media at Live Nation Entertainment, where oversight includes the Digital Media Strategy & Planning and Media Buying group since July 2021. Previously, Nichola held various roles at RPA from 2006 to 2021, culminating in the position of VP, Director of Digital Media, leading a team focused on audience strategy, programmatic, and social media efforts for several major brands. Nichola's early career included positions in targeted marketing and membership assistance, and academic qualifications include a Bachelor of Arts in Communication Studies with a Business Minor from Loyola Marymount University, along with an Intro to SQL certificate from Santa Monica College.